INSPIRE. EDUCATE. CULTURE. COMMUNITY

Founded in 2005 by Christiaan Ashworth and John Parker, END. was created through a shared passion for fashion, design, art, and music. Through this passion for culture the collective vision was to bring world-renowned names, emerging designers and unearthing brands from all corners of the globe to northeast England’s like-minded community. 15 years later and END. is now a leading fashion, sneaker, and design destination, offering its global community unique experiences via physical concept stores and digital touchpoints.


Reflecting on its founding principles, END.’s purpose is to inspire and educate its community through fashion, design, art and music. Whether it be through digital editorials or thought-provoking storytelling, collaborations or in-store workshops and live events, END. is a stage to inspire, educate, drive culture, conversation, and change. 


VICTORY LAP RADIO LIVE @ END. MANCHESTER

Celebrating the release of the Air Jordan 4 “Industrial Blue”, END. teamed up with Victory Lap Radio for another in-store cypher at END. Manchester.

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END. TALKS WITH MIKE SKINNER & MATT WILKINSON @ END. LONDON

To mark the first instalment of END. Talks for 2024, and to celebrate the release of the Reebok x The Streets Presented by END. Classic Leather sneakers, we invited the music legend Mike Skinner to sit down with Matt Wilkinson for an in-depth discussion at END.’s London store.

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THE AIR MAX DN 2024 PRESENTED BY END. — EVENT RECAP

To mark the release of the all-new Air Max Dn, END. hosted a celebratory evening of festivities and live performances at London’s Vinyl Studios.

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END. & ADIDAS CELEBRATE A YEAR OF END. MILANO

Heralding a year of END.’s Milano statement store, the British brand teamed up with adidas for an evening of festivities.

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END.’S NORTHUMBERLAND OVERLANDING ADVENTURE

To celebrate the launch of END. and HOKA’s “Overland” collection, END. took a trip with members of its community to Northumberland for a three-day overlanding adventure.

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END. & ADIDAS’ CAFÈ SL 72 OPENING NIGHT

Kicking things off at AW24 Fashion Week in Milano, we were invited on a trip back to the disco era with END. and adidas’ CAFÈ SL 72.

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VICTORY LAP RADIO LIVE @ END. LONDON

A drizzly night in London’s fashion hub didn’t deter UK Rap fans from descending on END.’s London flagship last night, with Victory Lap Radio taking over the store in honour of the Air Jordan 4 Retro RMSTD “Bred Reimagined”.

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THE EMIRATES FA CUP TROPHY IN-STORE @ END. NEWCASTLE — EVENT RECAP

Ahead of the momentous third-round derby between Newcastle United and Sunderland AFC., END. hosted the Emirates FA Cup Trophy in its flagship Newcastle store.

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THE END. & SAMSØE SAMSØE NATURAL DYEING WORKSHOP @ END. MILANO

To celebrate the launch of the brand’s Pre-Spring 2024 collection, we partnered with Samsøe Samsøe to host a natural dyeing workshop at END. Milano.

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THE END. X COLUMBIA WREATH MAKING WORKSHOP @ END. MANCHESTER — EVENT RECAP

END. hosted a wreath making workshop at END. Manchester, celebrating our latest collaboration with Columbia, “Douglas Fir”.

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ARC'TERYX & GREATER GOODS UPCYCLING WORKSHOP AT END. MANCHESTER

Arc’teryx & Greater Goods teamed up last weekend to host a trio of workshops championing the art of upcycling.

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CELEBRATING THE LAUNCH OF DGVIB3 @ END. MILANO

We held an evening of festivities at END. Milano, celebrating the launch of Dolce & Gabbana’s DGVIB3 collection.

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ADIDAS ORIGINALS NEWCASTLE — PRESENTED BY SPEZIAL IN PARTNERSHIP WITH END.

adidas and END. joined forces for a celebratory exhibition at Newcastle Contemporary Art, honouring the cultural significance of adidas Originals.

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FORAGING FOR FUNGI IN SOHO

With the chance to win a pair of the END. x Salomon XT-6 “Porcini” sneakers, footwear fans took to the streets of Soho to forage for clues.

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END. & SALOMON GRABBED A SLICE OF PORCINI PIZZA AT SCARR'S, NEW YORK CITY

Celebrating the upcoming launch of END. and Salomon's collaborative XT-6 "Porcini" sneaker, the two brands took over a New York City institution - Scarr's Pizza - for the evening.

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THE NEW BALANCE MADE IN UK 991 V2 LAUNCH PARTY AT APOLLO MILANO – EVENT RECAP

To mark the launch of the Milano Exclusive Made in UK 991 v2, New Balance and END. joined forces for a celebratory evening at Apollo Milano.

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THE END. & HOKA RUN CLUB RECAP

END. and HOKA partnered to host a weekly run club throughout October, with attendees joining us for a 5K along Newcastle's scenic quayside.

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25 YEARS OF THE TN THROUGH THE EYES OF TOUGH LUCK @ OLD COAL YARD – EVENT RECAP

We celebrated 25 years of the Air Max Plus alongside Tough Luck at Old Coal Yard, hosting an evening dedicated to the sneaker's cultural significance.

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LET THE BLACK STAR SHINE: TJ SAWYERR FOR CONVERSE AT END. LONDON

Taking over END. Soho, TJ Sawyerr celebrated the launch of his collaborative campaign with photographer Jude Lartey - "Let the Black Start Shine".

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THE NIKE TALKING SHOP PRESENTED BY END. SCREENING

To celebrate the launch of the Nike Talking Shop presented by END., we held a screening with staff and friends in our Newcastle store ahead of the video's release.

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END. TALKS WITH ACTION BRONSON & SAMUTARO @ END. LONDON

To mark our latest instalment of END. Talks, and to celebrate Action Bronson’s collaboration with New Balance, we invited the creative luminary to END. London to sit down for an in-depth discussion with Samutaro.

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THE PUMA WHO'S WHO BOOK LAUNCH AT END. LONDON

Celebrating the launch of the London Local Edition of their WHO’S WHO cultural tome, PUMA and Newco Studio Practice® hosted a panel talk at END.’s London flagship store in Soho.

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ADIDAS ORIGINALS X MAN UTD 88/90 CAPSULE APPAREL COLLECTION & PANEL TALK — EVENT RECAP

To celebrate the launch of adidas Originals’ and Manchester United’s 88/90 apparel collection, we held an in-store talk with United legends Wes Brown and Andy Cole at END. Manchester.

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END. X ADIDAS VELOSAMBA 'SOCIAL CYCLING' LAUNCH EVENT

To launch END. and adidas’ ‘Social Cycling’ Velosamba collaboration, we took over By The River Brew Co.’s HWKRMKT for an evening of cycling themed celebration.

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MILLINSKY FOR GOLDEN GOOSE X END. LTD EDITION @ END. MILANO – EVENT RECAP

To celebrate our exclusive in-store collection with Golden Goose, we hosted an interactive evening with the Parisian designer and artist, Millinsky, at our END. Milano flagship.

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CARHARTT WIP X END. JEWELLERY WORKSHOP AT END. GLASGOW

Following last year’s jewellery workshop at the END. Womens store in Newcastle, we teamed up with Carhartt WIP again to bring the experience to the people of Glasgow.

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AN EVENING WITH CARLO RIVETTI HOSTED BY ANGELO FLACCAVENTO @ END. MILANO — EVENT RECAP

To mark our first END. Talks overseas, we invited Stone Island’s Creative Director and CEO, Carlo Rivetti, for an in-depth discussion in our all-new Milano flagship.

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BETTINA KHIROUN’S UPCYCLING WORKSHOP FOR AIR MAX DAY 2023

Celebrating Nike's Air Max Day, END. hosted an upcycling workshop with Mowalola's Bettina Khiroun at their London flagship in the centre of Soho.

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THE ALL GONE 2022 BOOK SIGNING AT END. MILANO

To celebrate the launch of 'All Gone: The Finest of Street Culture 2022', we linked up with Michael Dupouy for an in-store book signing at our all-new Milano flagship.

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THE ARIES SS23 LOOKBOOK – SHOT BY CHARLIE BIGLIN

To mark the launch of Aries’ SS23 collection, we partnered with the label to host a competition aimed at spotlighting up-and-coming photographers. Following an array of innovative entries, Charlie Biglin was selected as the competition’s winner — a 25-year-old aspiring photographer from Great Yarmouth.

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END. & GCDS LAUNCH IN-STORE EXCLUSIVE COLLABORATION

Tapping the Milanese brand, END. celebrated the launch of their in-store exclusive capsule with GCDS.

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THE END. X REEBOK PUB QUIZ WAS A NIGHT TO REMEMBER

Celebrating the launch of END. & Reebok’s latest joint venture – the Club C 85 ‘Stout’ – the two brands took over Newcastle upon Tyne’s Bridge Hotel for a night of night of revelry and a pub quiz.

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END. TALKS: AN EVENING WITH NICOLE MCLAUGHLIN & REEBOK AT END. LONDON

Continuing our END. Talks series, we invited Nicole McLaughlin to our flagship store in Soho, London, in celebration of her debut collaboration with Reebok.

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THE ALL GONE 2022 BOOK SIGNING AT END. LONDON

For the latest edition of Michael Dupouy’s All Gone, we held a book signing at END. London to celebrate the street culture highlights of 2022.

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NEVER STOP EXPLORING WITH END. AND THE NORTH FACE AT PARTHIAN CLIMBING

Hosting an intimate evening of climbing, music and food, END. teamed up with The North Face at Parthian Climbing in Manchester to "Never Stop Exploring".

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CARHARTT WIP X END. JEWELLERY WORKSHOP @ END. WOMEN'S

In celebration of the opening of our debut womenswear store, END. and Carhartt WIP hosted a jewellery workshop led by designer Kirby Roseina.

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END TALKS: AN EVENING WITH JACQUES CHASSAING, JASON COLES & GARY ASPDEN AT END. MANCHESTER

In celebration of Jacques Chassaing and Jason Coles’ recent publication, “Soul to Sole”, END. invited the author and seminal designer for an in-depth discussion with Gary Aspden at END. Manchester.

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INSIDE THE COLE BUXTON "STILL HERE" FILM SCREENING

Nestled neatly off the banks of the River Clyde at SWG3, END. hosted an intimate preview screening of Cole Buxton's upcoming documentary feature, "Still Here".

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CELEBRATING THE FUTURE OF NIKE’S AIR MAX 97 “SILVER BULLET”

Featuring a shoe swap facilitated by Sole Circle UK & sounds from Interplanetary Criminal and La La, END. hosted an evening in honour of the 25th Anniversary of the Air Max 97 "Silver Bullet" - a milestone of future-facing sneaker design.

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END. X SAUCONY “FRIED CHICKEN” LAUNCH EVENT AT END. LONDON

Cooking up a culinary masterpiece, END. & Saucony teamed up to launch their latest collaborative sneaker – the “Fried Chicken” Shadow 6000 at END. London in Soho.

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AN EVENING WITH SAM PEARCE PRESENTED BY CAKENOTCRUMBS AT END. MANCHESTER

To mark the fourth instalment in END. Talks, we invited Sam Pearce, New Balance Made in UK Creative Designer Manager, to our Manchester store for an in-depth discussion with CakeNotCrumbs.

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SLAWN AT END. LONDON

Celebrating the launch of Mission Statement Magazine’s Issue 003: ‘The Internet Issue’, END. and MSM joined forces for an in-store signing with cultural luminary Slawn at END. Soho.

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AN EVENING WITH VENEDA CARTER & TIMBERLAND AT END. LONDON

Heralding the launch of Veneda Carter’s inaugural collaboration with Timberland, END. hosted an intimate talk with the Los Angeles-based stylist at our flagship store in the heart of Soho.

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AN EVENING WITH REPRESENT AT END. MANCHESTER

For our third instalment of END. Talks, END. invited Represent’s George and Michael Heaton to our Manchester flagship for an in-depth discussion hosted by Sam Cole.

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THE TOMMY JEANS X MSM X END. PARTY

END., Tommy Jeans and Mission Statement Magazine celebrated the launch of Tommy Jeans’ new collection with an intimate party hosted at The Ned’s Vault Bar and Lounge.

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INSIDE THE END. X ADIDAS "CERAMIC CRAZE" COMMUNITY EVENING

Celebrating the upcoming release of their collaborative Ultraboost OG 1.0 sneaker "Ceramic Craze", END. and adidas hosted a community evening at Newcastle upon Tyne's Kiln Café & Ceramics.

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CRATE DIGGING IN-STORE WITH TIMBERLAND X WACKO MARIA

Celebrating the launch of Timberland and Wacko Maria’s Classic Boat Shoe, END. invited individuals to our London flagship store to experience the joys of crate digging.

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THE NORTH FACE & END. PRESENT THE EXPLORATION SERIES FOR NORTHERN PRIDE 2022

The North Face and END. teamed up for The Exploration Series last week to celebrate Pride ’22 and promote inclusivity in the outdoors, with talks from Frankie Dewar & Frit Tam, music from DJ Awkward Black Girl and food from The Grazing Guys in-store at our Newcastle upon Tyne flagship on Grey Street.

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AN EVENING WITH KERRI CHANDLER PRESENTED BY SUB CLUB

END. headed north of the border with the next instalment in END. Talks, inviting house music icon Kerri Chandler and Sub Club boss Mike Grieve to our Glasgow flagship store on Ingram Street.

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SHY BAIRNS & NIKE AIR KUKINI: INVIGORATING COMMUNITY THROUGH CLUB CULTURE

Tapping the Air Kukini's progressive spirit, Newcastle upon Tyne collective Shy Bairns are striving to build a better community, utilising the positive impact of club culture.

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HIVE MIND WITH PURE BUZZIN'

Following Pure Buzzin’s "Introduction to Honeybees" guest feature, END. visit their community hives in North Shields to get hands on with the world of apiculture, or beekeeping.

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END. & CASALL CHAKRA YOGA & SOUND HEALING

To support the launch of Casall’s Colour Capsule, END. and Casall hosted a Chakra yoga and sound healing session at 180 The Strand, London, an iconic Brutalist building that has been transformed into a cultural centre.

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WORLD ENVIRONMENT DAY: AN INTRO TO HONEY BEES BY PURE BUZZIN

Presenting their introduction to honey bees, North East community interest company, Pure Buzzin', delve into the important world of beekeeping.

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NIKE SERVER & VIBRAM ACADEMY RESOLE WORKSHOP

END. partnered with Nike Server and Vibram Academy to give people the opportunity to rejuvenate their old favourite sneakers, providing them with a new lease of life through updated Vibram soles and technology.

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YMC X UMBRO AT END. LONDON

To celebrate YMC and Umbro’s latest collection, END. hosted a display of the collection and a DJ set by label co-founder, Fraser Moss, at our flagship London store, Soho.

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SOLE CIRCLE UK AT END. GLASGOW

END. has partnered with Sole Circle UK to install a donation box in our Glasgow store, giving individuals the chance to clean up and donate their unwanted sneakers.

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THE END. & ON CLOUDMONSTER 5K RUN EVENT  

To support the release of the On Cloudmonster running shoe, END. partnered with On and Your Friendly Runners to host a tech talk, try-on session and 5k run at our London flagship store, Soho.

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AN EVENING WITH NIGEL CABOURN PRESENTED BY DANNY LOMAS

To mark the debut in our ongoing series, END. Talks, we invited Nigel Cabourn and Danny Lomas to our Newcastle flagship store on Grey Street.

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AIR MAX DAY 2022 ROUND UP

In celebration of Air Max Day 2022, and as part of Nike’s Give Fresh Air program, END. hosted a day of workshops and community initiatives at our Flagship store in Soho, London.

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“UNLEARN TO DRAW” WITH THEDSA X END. EVENT

END. partnered with Aitor Throup to host an evening titled “Unlearn to Draw”: a workshop aimed at showcasing the artist’s meditative approach to his daily sketches.

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END. x NEW BALANCE ‘ART OF NOTHING’ WORKSHOP

Preluding our collaboration with New Balance, we hosted a morning of wellness workshops at House of Wisdom, Regent’s Place, London, a social space dedicated to empowering communities with the tools needed to balance physical and mental wellbeing.

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ALL GONE 2021 LAUNCH EVENT

Celebrating the release of ALL GONE 2021, END. hosted an exclusive book signing with author, Michael Dupouy, and launch party at their flagship London store in Soho. Soundtracked by Rinse FM’s Grainger, the night further exemplified ALL GONE’s cultural significance as an authority on street culture.

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ASICS X KASSL EDITIONS X MIND UK ‘CRAFTS FOR MIND’

Partnering with ASICS and cult European brand KASSL Editions, we crafted 30 pairs of GEL-1090 sneakers to be raffled through the END, LAUNCHES platform, with proceeds going to Mind UK.

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THE NORTH FACE ‘ITS MORE THAN A JACKET’

Celebrating the idea that “It’s More Than A Jacket”, The North Face and END. teamed up to deliver an evening of climbing at The Arch climbing wall in Acton - a former art deco cinema repurposed to house a state of the art climbing facility for bouldering aficionados.

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