Culture
THE NEW BALANCE MADE IN UK 991 V2 LAUNCH PARTY AT APOLLO MILANO – EVENT RECAP
13 October 2023To mark the launch of the Milano Exclusive Made in UK 991 v2, New Balance and END. joined forces for a celebratory evening at Apollo Milano.
To mark the launch of the Milano exclusive Made in UK 991v2, END. and New Balance came together to celebrate the momentous occasion, hosting a series of events in the heart of the city. The first marked a nod to the famous news kiosks throughout the city, with a pop-up at Corso Garibaldi 83 in the Brera District, aimed at celebrating the history of the iconic 991 and the significance of the sneaker’s second generation.
Later that evening, END. and New Balance hosted a launch party at Milano’s premier club and bar, Apollo, with the evening soundtracked by DJ performances from Bradley Zero, Turbojazz and Sara Mautone. The evening ran from 9am until 1pm, offering an eclectic mix of genres from the electronic music spectrum.
The evening represented a celebration fitting to a significant milestone in the history of New Balance, ushering in a new era of the ever-iconic 991.
writerEND.
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