INSIDE THE COLE BUXTON "STILL HERE" FILM SCREENING

Linking up with Cole Buxton ahead of the official release of “Still Here”, END. hosted an exclusive film screening at Glasgow’s SWG3 Poetry Club on 14th November. Offering an insight into the intricacies, successes, and perils of running a young brand in the modern fashion landscape, the film focussed on the uncertainty of 2021’s Black Friday, as supply chain issues resulted in the future of Cole Buxton hanging in the balance.

With an introduction from the British brand’s founder and brand director, Cole Buxton and Jonny Wilson, the film was followed by an extensive and insightful Q&A, delving into the difficulties the modern sportswear label has faced and the perseverance required to achieve success in a world that offers little safety net.

Shot across a 6-month period by renowned filmmakers and brother duo, Will and Ed Reid, "Still Here" offers a distinctive and rarely offered peek behind the curtain, examining the importance of dedication, innovation, and belief in your own product to ensure success in the competitive modern fashion sphere.

Stay tuned for more information of the general release of “Still Here”.