BETTINA KHIROUN’S UPCYCLING WORKSHOP FOR AIR MAX DAY 202327 March 2023
Celebrating Nike's Air Max Day, END. hosted an upcycling workshop with Mowalola's Bettina Khiroun at their London flagship in the centre of Soho.
Commemorating the tenth annual iteration of Air Max Day, 2023 saw Nike bring back the iconic Air Max 1 OG model from ’86 with a twist in the form of an elongated air bubble. Dubbed the “Big Bubble”, the sneaker offers a modernised rendition of the classic make-up, complete with its instantly recognisable White & University Red colourway.
Running a duo of workshops from END.’s London flagship store in the beating heart of Soho, Mowalola’s Head of Accessories, Bettina Khiroun, worked with members of the public to create unique, one-of-a-kind bags from upcycled Nike fabrics and materials.
Assisting attendees with a variety of skills, such as pattern cutting, sewing, stitching, and assembling, Bettina and her assistant, Anthony Huber, coached the event’s participants through the process of designing and creating their bespoke tote bags. Offering complete freedom to express their creativity, Bettina’s keen eye for detail guided the groups through the process, resulting in each person creating their bags to reflect their individuality and distinctive style.
Completing the workshop with their own bespoke tote bag, each attendee was given a fresh pair of Nike’s Air Max Day 2023 Air Max 1 86 OG sneakers to take home, rounding off the explorative and educational day.