Combining devil-may-care imagery with larger-than-life branding, Mike Cherman's label celebrates visual cultures.
Showcasing their unique parodical streak, END. newcomers Chinatown Market celebrate the art of the pastiche with this drop of graphic-heavy tees and accessories. The brainchild of New York native Mike Cherman, the label's bold visual language ensures that distinctive references and instantly recognisable imagery combines to offer a tongue in cheek take on lighthearted streetwear style. Inspired by the bootlegs Cherman saw during his youth in the Big Apple and the burgeoning streetwear culture of '90s California, the young designer was influenced to begin his odyssey into cult stardom.
Proudly displaying their Smiley logo front and centre, the iconic piece of '90s history immediately calls to mind the rave style of the Acid House generation. Coupled with a variety of printed tees and longsleeves, Chinatown Market champions a bold and immersive dive into contemporary visual culture. Complete with Smiley printed basketballs and ping pong paddles, this drop celebrates imagery like no other. A beaming beacon of positivity, the Smiley logo captures the louche sensibility that Chinatown Market pervades, while their garments thoughtfully urge you to "have a nice day".
Imbued with the perfect combination of street-ready style and a charming approach, Cherman's label capitalises on graphic immediacy to champion the bold and the brave.