Represent

Leading the charge in the luxury streetwear space, Manchester-born brand Represent has earned its spot at the top — but it's never lost sight of its roots. Headed up by brotherly duo George and Mike Heaton, Represent clothing has come a long way since its humble beginnings of printing graphics onto tees for friends. Flourishing into a university side hustle, George quickly realised that he could turn his passion for creating art into a business, and so the Represent menswear brand was born.  

Let’s fast-forward, and the once-small project is a global streetwear phenomenon, continuing to keep its passion for graphic artwork and its community-driven spirit alive. Premium quality and British craft remain integral to Represent’s DNA, with each collection centering around the use of graphic prints and the very best materials. The star of the show is always a Represent hoodie — an essential part of any streetwear uniform and often detailed with the iconic Represent Owners Club branding. Our Represent collection has you covered from head to toe, with everything from bold logo-detailed Represent T-shirts to oversized jackets and distressed denim jeans.

Represent trainers and sneakers are more than worthy of a mention, too, with styles like the Represent Storm Runner and the Represent Reptor earning impressive accolades amongst sneakerheads all over the world.

For lives lived at pace, Represent 247 is designed to take you from home, to the office, to the gym and back again without ever needing to change. Look out for Represent shorts that are perfect for training and the versatile Represent 247 pant that you'll reach for day in, day out.

Shop the latest Represent clothing at END. and represent the iconic streetwear brand.

Check out our Represent Brand Profile for everything you need to know about Represent

Discover discounts in the Represent Sale