Mens New Brands to Know

Fashion moves fast — but so do we. END.’s expert Buying Team continues to scour the globe to bring you the very best brands: some established, some new, but all iconic. You can trust END. to keep your wardrobe up to date, so stick with us as we explore the best men’s “New Brands to Know”.

Brooks Running kicks off the New Year with performance footwear built for every kind of mile — road, trail, race day, or the casual loop around the block. A pioneer since the ’70s, the brand has pushed the category forward with early EVA midsoles and GORE‑TEX builds. Today, cult favourites like the Ghost series keep the “Run Happy” ethos alive with grip, cushioning, and all‑terrain confidence.

After 15 years shaping the footwear landscape, Salehe Bembury steps into his own lane with SPUNGE — a platform to explore, experiment, and evolve. Rooted in a “function meets nature” philosophy, the designer’s independent era is just beginning.

On the apparel front, Ronning continues its rise. Founded in 2017 by Magnus Ronning, the London‑based label has grown from elevated blanks to thoughtful cut‑and‑sew, delivering “Everyday Uniform” essentials built for longevity and daily rotation.

Accessories land with newcomers Gottlob, born from a Cologne family atelier, and Frederick Grove, crafting jewellery in‑house with responsibly sourced materials. Rounding out new brands is Molebo, the Danish belt brand channeling quiet luxury through heritage craftsmanship and premium leathers.

From cult favourites to emerging labels, END. curates the best new brands from around the globe — all in one destination.