thisisneverthat Mens
Few brands have done more to put Seoul's streetwear scene on the global map than thisisneverthat. Founded in 2010 by Cho Nadan, Park Inwook and Choi Jonkyu, the label emerged from South Korea's creative underground with a perspective that felt entirely its own, drawing on everything from vintage Americana and outdoor gear to military surplus and '90s sportswear.
Rather than chasing trends, thisisneverthat built its reputation through a consistently sharp point of view. Familiar silhouettes are reworked with relaxed proportions, subtle graphic elements and an instinctive understanding of how people actually dress. The references are global, but the attitude is unmistakably Seoul.
Department
Colour
Clothing size
Price
57 products available
£
£
thisisneverthat x Gramicci Washed Wind JacketNavy
£169
thisisneverthat x Gramicci Reversible Fleece VestNavy£179
thisisneverthat x Gramicci Gear Denim PantWashed Indigo£169
thisisneverthat x Gramicci Faded Striped TeeSage£69
thisisneverthat x Gramicci Pertex Insulated JacketSlate£239
thisisneverthat x Gramicci Original Freedom TeeSand£65
thisisneverthat x Gramicci Original Freedom TeeOlive£65
thisisneverthat Flannel Check ShirtYellow£129
thisisneverthat Utility Field PantsCamo£165£91
45% offthisisneverthat Chino PantsBlack£119£83
30% offthisisneverthat Chino PantsKhaki£119£77
35% offthisisneverthat Check Short Sleeve ShirtLemon£119£71
40% offthisisneverthat Football JerseyOrange£119£60
50% offthisisneverthat Football JerseyBlack£119£60
50% offthisisneverthat Plaid Short Sleeve Fishing ShirtDark Navy£119£60
50% offthisisneverthat Beach ShortsQuick Silver£99£59
40% offthisisneverthat Beach ShortsCheck£99£59
40% offthisisneverthat Jogging ShortsGrey£80£52
35% offthisisneverthat Wave Jacquard T-ShirtBurnt Orange£65£36
45% offthisisneverthat Giraffe T-ShirtForest£59£35
40% offthisisneverthat Giraffe T-ShirtWhite£59£35
40% offthisisneverthat Wave Jacquard T-ShirtPurple£65£33
50% offthisisneverthat Piping Easy Pullover JacketCharcoal£159£95
40% offthisisneverthat DSN Striped ShirtBeige£119£65
45% offthisisneverthat DSN Striped ShirtWhite£119£65
45% offthisisneverthat C-Logo T-ShirtIvory£55£30
45% offthisisneverthat T-Light JacketBlack£129£77
40% offthisisneverthat Washed Denim Short Sleeve ShirtBlack£119£71
40% offthisisneverthat Striped Knit PoloPink Grey£129£71
45% offthisisneverthat Relaxed Denim ShortsBlack£119£71
40% offthisisneverthat Relaxed Denim ShortsWashed Blue£119£71
40% offthisisneverthat Windstopper Check ShirtDark Navy£239£120
50% offthisisneverthat Utility Field JacketCamo£229£115
50% offthisisneverthat Washed INTL Team JacketPatchwork£159£80
50% offthisisneverthat Washed Denim ShirtWashed Blue£129£65
50% offthisisneverthat T-Logo CapWhite & Blue£45£32
30% offthisisneverthat Windstopper 2L Utility JacketCharcoal£289£188
35% offthisisneverthat Gore-Tex 2L Anorak JacketDark Navy£359£144
60% offthisisneverthat Regular JeansBlack£149£82
45% offthisisneverthat Regular JeansWashed Blue£149£82
45% offthisisneverthat T-Logo TeeWhite£45£27
40% offthisisneverthat T-Logo TeeBlack£45£27
40% offthisisneverthat x GORE-TEX WINDSTOPPER Puffer Down JacketBlack£439£307
30% offthisisneverthat x GORE-TEX 2L Reversible JacketBrown£429£279
35% offthisisneverthat x GORE-TEX WINDSTOPPER Gear JacketBlack£289£188
35% offthisisneverthat x GORE-TEX WINDSTOPPER Cord JacketNavy£285£157
45% offthisisneverthat x GORE-TEX WINDSTOPPER Wool Fleece CrewGrey Heather£209£146
30% offthisisneverthat PERTEX Overdyed T Down JacketStone£300£180
40% offthisisneverthat PERTEX T Down JacketDark Sage£280£140
50% offthisisneverthat Argyle Zip Knit CardiganBrown£190£124
35% offthisisneverthat Full Zip CardiganBlack£180£99
45% offthisisneverthat SCT-Logo Shaggy Knit PoloMud£130£78
40% offthisisneverthat SP Logo Wading JacketBlack£220£132
40% offthisisneverthat T-Logo Knit JumperCamo£130£78
40% offthisisneverthat Arch Logo HoodieBlack£110£44
60% offTHISISNEVERTHAT PERTEX T Down JacketBlack£259£181
30% offthisisneverthat Relaxed JeansWashed Blue£149£75
50% off