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Editorial

END. PRESENTS "PUB"

Paying homage to the familiar walls of the British pub, END. present their latest collection.

As part of our END. 20 anniversary celebrations, we’ve been stopping off at local hangouts that define our story; cultural touchpoints that feel intimate to us, but are understood on a global scale. You’ve inhaled a post-surf fish and chips, you’ve popped to the corner shop to fill up on things you don’t really need, and now it’s time to settle in at what is arguably Britain’s greatest institution: the Pub. It’s the place where everyone knows everyone, where people meet, celebrate and connect. It’s where you’ll always be welcome, no matter where you find yourself. 

Designed in-house, the Pub drop leans into the warmth of your local with a collection of graphic-led tees, hoodies, bottoms and accessories. For the pilsener purists, the IPA evangelists and the regulars who always opt for “the usual”, bootleg bar tap graphics pay homage to the plethora of pints on offer — all interwoven with END. branded call-outs.

Other graphic details dial into run club culture, a real fixture of a modern social life. You could be fooled into thinking that everyone’s there to improve their fitness — but the post-run pint is the real main event. And for the true athletes, a game of darts or pool is a pub staple. Look out for graphic call-outs across the drop that showcase the pub’s more competitive side. Who needs electrolytes when you’ve got a cold one waiting?

It’s impossible to pay homage to the British pub without acknowledging its role in the music scene. Leaning into the visuals of ripped-up gig posters you’ll find plastered over the walls, the Pub drop platforms the local as a birthplace for bands and a place for gigs (of varying quality). We’re talking references to vintage band tees, venue details and tour dates entering the line-up, too.

The Pub drop is everything we love about the local, from the first pint until last orders. Pull up a stool — we’ve saved you a spot.

writerEND.
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