It all started in 1948 when Rudolf Dassler started his company, “Ruda”. It wasn’t long before the brand had been renamed as “PUMA.” Why? Because Dassler wanted the athletes who wore his shoes to be as powerful, agile and downright fast as the Puma. Today, men’s PUMA sneakers have come a long way from their athletic roots. Although the brand still places great importance on performance, the sneakers you see today go much further. Lifestyle icons like the PUMA Palermo and the PUMA Speedcat take the brand’s sporting roots and transform them into something cool and contemporary; a must-have in casual wardrobes everywhere. There’s also options for those who’ve caught the running bug, with the PUMA Deviate Nitro 3 leading the charge as an all-round performance trainer. Look out for the iconic PUMA Formstrip gracing each pair, a symbol of decades of heritage and innovation.