To mark the release of the new Frost collection, Stone Island has partnered with END. to place an installation within our Newcastle flagship.
Innovative to the core, the Italian performancewear pioneer has developed a dynamic visual display which offers visitors and passersby insight into the development and application of the new Frost garment treatment. The signature finish deposits a white coating to give a frosted effect to the exterior, lending each garment an unrepeatable frozen look.
Custom Stone Island fibre-glass busts are suspended from rotating motors installed in the ceiling, providing a 360-degree experience of key pieces from the collection, accompanied by cut-out silhouette window transfers detailing the specifications and processes involved in each garment's development. Designed as a fully immersive Stone Island experience, imagery from the Frost campaign features across the remainder of the storefront.
Fluently written in Stone Island's inimitable aesthetic language, END. will house the Frost Installation within our Newcastle store until October 3rd.
