Founded in 2005 by Christiaan Ashworth and John Parker, END. was created through a shared passion for fashion, design, art, and music. Through this passion for culture the collective vision was to bring world-renowned names, emerging designers and unearthing brands from all corners of the globe to northeast England’s like-minded community. 15 years later and END. is now a leading fashion, sneaker, and design destination, offering its global community unique experiences via physical concept stores and digital touchpoints.
Reflecting on its founding principles, END.’s purpose is to inspire and educate its community through fashion, design, art and music. Whether it be through digital editorials or thought-provoking storytelling, collaborations or in-store workshops and live events, END. is a stage to inspire, educate, drive culture, conversation, and change.
To support the release of the On Cloudmonster running shoe, END. partnered with On and Your Friendly Runners to host a tech talk, try-on session and 5k run at our London flagship store, Soho.
To mark the debut in our ongoing series, END. Talks, we invited Nigel Cabourn and Danny Lomas to our Newcastle flagship store on Grey Street.
In celebration of Air Max Day 2022, and as part of Nike’s Give Fresh Air program, END. hosted a day of workshops and community initiatives at our Flagship store in Soho, London.
END. partnered with Aitor Throup to host an evening titled “Unlearn to Draw”: a workshop aimed at showcasing the artist’s meditative approach to his daily sketches.
Preluding our collaboration with New Balance, we hosted a morning of wellness workshops at House of Wisdom, Regent’s Place, London, a social space dedicated to empowering communities with the tools needed to balance physical and mental wellbeing.
Celebrating the release of ALL GONE 2021, END. hosted an exclusive book signing with author, Michael Dupouy, and launch party at their flagship London store in Soho. Soundtracked by Rinse FM’s Grainger, the night further exemplified ALL GONE’s cultural significance as an authority on street culture.
Partnering with ASICS and cult European brand KASSL Editions, we crafted 30 pairs of GEL-1090 sneakers to be raffled through the END, LAUNCHES platform, with proceeds going to Mind UK.
Celebrating the idea that “It’s More Than A Jacket”, The North Face and END. teamed up to deliver an evening of climbing at The Arch climbing wall in Acton - a former art deco cinema repurposed to house a state of the art climbing facility for bouldering aficionados.