Burberry

The story of British brand Burberry began with the gabardine trench coat and has since woven its way into the fabric of fashion history. What started as a coat lining, the brand's trademark check became a sensation at the turn of the millennium. Reinstated as the Nova check for Christopher Bailey's final show, today it takes pride of place on shirts and cashmere scarves under the creative direction of Riccardo Tisci.