Human Made’s SS22 collection showcases NIGO’s steadfast commitment to reworking classic Americana, with a slew of classic styles transformed from a playful angle.
Since Ura-Hara streetwear’s early days — and before it rose to the global popularity it holds today — one thing has remained consistent for the long list of brands that fall underneath it: a deep appreciation for vintage Americana. One figure who has sat at the epicentre of all of this is multihyphenate NIGO — a passion which he explores heavily with his Human Made label.
Human Made’s SS22 collection represents a celebration of old-school Americana, with a plethora of classic styles reinvented through NIGO’s eye for playful detailing. There are clear nods to vintage utility garb with reworked field jackets and parkas, both of which come detailed with the label’s signature duck and beating heart motifs.
The references continue elsewhere, with preppy staples like sportswear and cardigans transformed using bold graphics and colours. To further the collection’s vibrant aesthetic, matching shorts, blazers and shirts are covered in a rainbow-hued patchwork pattern, showcasing NIGO’s ability to perfectly strike the balance between out-there and refined.