Watch Now: Celebrating 10 Years of Fred Perry Raf Simons

In celebration of a decade of the Fred Perry x Raf Simons collaboration, 100 pieces from the archive were dropped in subculture hotspots around the world - watch the film now at END.

In celebration of 10 years of collaboration between Fred Perry and Raf Simons, over the last six weeks, 100 garments from the archive were dropped in environments of emerging subculture around the world as a gift to the next generation of youth culture.

Honouring 10 years of collections and the youth culture that inspired them, Fred Perry commissioned young photography talents Olya Oleinic and Kyle Weeks to embark on a visual survey of subcultural currents as the project unfolded.

Culminating with the launch of the AW18 collection, the latest output from Fred Perry x Raf Simons is now available at END.

writerEuan Smart