Fred Perry announces archive project in celebration of 10 years collaborating with Raf Simons
In celebration of 10 years of collaboration between Fred Perry and Raf Simons, 100 garments from the archive will be dropped in environments of emerging subculture around the world as a gift to the next generation of youth culture.
Honouring 10 years of collections and the youth culture that inspired them, Fred Perry has commissioned young photography talents Olya Oleinic and Kyle Weeks to embark on a visual survey of subcultural currents which is set to unfold over the next six weeks.
Ahead of the Autumn 2018 collection drop on August 20, these young photographers will leave a trail of hand folded, vacuum sealed garments as a gift to subcultures to come while building a body of photographic research.
Each drop, including coordinates, photo documentation and live videos, will be announced through Fred Perry’s Instagram stories, with the first drop in Greece having already been announced.
Follow the unfolding project with END. as Fred Perry celebrated ten years of one of the most iconic partnerships of a generation.