JOURNEY LASTS FOREVER: Joshua Bello & HOKA Mach X Caged

Joshua Bello, known across his social media platforms as 365joshua, is an embodiment of fortitude, persistence and dedication. A keen runner and model, Joshua’s life has been centred around fitness for a number of years, with the 26-year-old multi-hyphenate blending content centred around fitness with a fashion-forward perspective.

In 2024, while training for an upcoming marathon, Joshua was hospitalised after a hit and run driver left him by the side of the road. Rushed to Royal Preston Hospital, the then 24-year-old was left with a broken neck, alongside a number of injuries to his feet and legs. Bedridden for months and starting out on the long road to recovery, it was Joshua’s perseverance, courage and dedication that got him through that difficult time. “Being injured in the house for 6 months straight, unable to move or physically progress, I was forced into a position of either stressing or dwelling on the card I was dealt.” Joshua reflected, “but I thought while I’m unable to improve physically I can improve mentally, So I chose that over everything.”

Remarkably, within the year, Joshua was training again after months of recovery. Utilising mindfulness and intentional introspection, the 25-year-old persevered through what would be a difficult period for anyone, unwilling to resign himself to a slower pace of life. Commenting on this mentality, Joshua commented, “I noticed during my injury that focusing on taking things day by day, instead of focusing on long-term goals like looking a year and a half down the line thinking, ‘I could be healed, and I might be running again…’ Instead of that, I just thought what can I do today to get myself closer to that?” Continuing this process of healing, Joshua said, “It’s just a case of being present, really. And presence is everything. It’s why I value journalling a lot, it really gets me into the present moment. Realistically that’s all we have; the present moment. People spend a lot of time looking back at the past or trying to predict the future but these two things at one point in time, and at some point in time, are the actual present moment. We look forward to things, birthdays, celebrations or holidays but in doing so it actually takes me out of the present moment I’m in and I noticed it can even reduce the joy in the moment I’m in.”

Having completed his first post-injury marathon back in May 2025 in Copenhagen, Joshua’s continued dedication to recovery and perseverance has seen him inspire with his positive approach and attitude to his situation. Looking back at his period of recovery, Joshua’s thoughts look towards his commitment to working through difficulties. “I’m basically making a commitment to myself that I’m going to put in the right amount of work to achieve that goal. The thing is, for me personally I don’t care too much about actually achieving the end goal - it’s more about me keeping the promise to myself to maintain the level of discipline required to achieve the goal. The win almost becomes the feeling of ‘I said I was going to do something, I’ve done exactly that’. Every time I do that, it’s almost like another piece of freedom I’m gaining for myself, getting close to becoming my best self.”

Through this process, Joshua’s mantra, often seen gracing the bottom of his social media captions, has been the phrase “Journey Lasts Forever”. Symbolic of his hardship and commitment to working through physical and mental challenges, the phrase has become totemic of his overarching set of principles. Ruminating on the phrase, Joshua divulged its specific significance to him. “It means to move with purpose on your journey & process of life. Our destinations and goals are ever changing so you’ll set a goal, achieve it. Shortly after the celebration, you’re going to set the next goal. What remains constant is the journey. Obviously, there’s the cliche saying, ‘the journey is more important than the destination’ but the key is to move with purpose on your journey, and I notice having this purpose that you enjoy everything that goes into your journey. So, obviously you enjoy the good days, but you even enjoy the rough days because that’s going to accumulate to the road and journey you’re on.”

Joshua’s journey has certainly been eventful, and it’s clear that he has used his hardship to better himself and propel himself even further forward in pursuit of his goals in a truly admirable way. Channelling this instance that would challenge even the strongest willed of people, Joshua has found motivation and purpose. “Even the small wins get you excited to go even harder, giving you motivation, and whilst you’re on this journey you realise the actual goal itself is outlining, and pursuing that purpose, finding your best self through discovery. Even myself, I notice I’ve barely even scratched the surface of what I’m going to achieve on this journey because honestly, it’s endless, because its purpose driven.”