MILAN DESIGN WEEK - EXCLUSIVE TO END.

Celebrating the return of Milan Design Week in 2026, END. present a selection of exclusive products from brands such as Frizbee Ceramics, Gustaf Westman, Service Projects, BEAMS JAPAN and Me Old China. Debuting over 60 years ago in 1961, the furniture and design event held in Rho, within the Milan metropolitan area, is renowned for its cutting-edge approach and taste making status. A hub of discovery, the fair champions the next generation of design from established names and up-and-coming talent alike.

Presenting a variety of exclusive and collaborative homeware pieces, evolving the intersection of art and functionality within the home, we caught up with the brands we have collaborated with to spotlight their inspirations and attitudes to design. Available exclusively at END. Milano and online via endclothing.com, the result is a series of limited pieces that feel both collectible and functional, designed to elevate the everyday.

How would you define your approach to design?


I think my overall approach is to create simple designs that people understand. And I try to have fun and not take myself too seriously!

Both form and function is pivotal in good design - how do you go about incorporating the two?


It comes very naturally! I want my stuff to be used and look good. Both are equally important! 

What essential items would you choose from your product offering?

Very hard to choose! But I think I will go for my cup. It's a very simple design, I'm happy with it!

When designing new pieces, does functionality come first or aesthetics?


I always start with a function and then design around it. The function could be very specific though, like the chunky cup for example, which is designed to be extra steady from the start! 

With the END. exclusive product launching in line with 2026’s Salone del Mobile design fair, where do you think the future of design lies?

I hope design can be a bit more open. I feel like we look too much in and for me that's pretty boring! But I just try to do my thing!

How would you define your approach to design?


Intuitive. I go with my gut on everything I do. I don’t try to force anything. Normally my first few ideas for a project work best. If you keep adding to an idea as you go, and it an after thought, it usually looks like one with the final design. 

Both form and function is pivotal in good design - how do you go about incorporating the two?


I’ve never really thought about it before to be honest haha! 

What essential items would you choose from your product offering?


The Swear Jar, Smiley Vase and the Custom Vase. Proper staples. 

When designing new pieces, does functionality come first or aesthetics?


Always what it looks like. My background is graphic design so I’m always thinking about how it looks in its final form. 

Where did the inspiration come from when working on your END. exclusive products?

I worked closely with the END. team to bring together their ideas and my direction. 

With the END. exclusive product launching in line with 2026’s Salone del Mobile design fair, where do you think the future of design lies? 

In people. As AI starts to be integrated more into our lives, whether we like it not, I think people will want to be in the real world more than ever. Physical spaces and tangible design that you can interact with and feel, will be wanted and most importantly needed. Made by people for people.

How would you define your approach to design?

We come from a sculpture and installation background. When it comes to objects, we like to keep things intuitive, practical and fun. All of our objects are moulded from existing objects, they're ready-made's in a sense. Why design new shapes when the world is full of them?

Both form and function is pivotal in good design - how do you go about incorporating the two?

Take our cups, for example. They don’t have handles because we see this as functional. If a cup is too hot to hold, what’s inside is too hot to drink. Removing the handle also eliminates one of the parts most likely to break. Traditional tea cups, after all, never have handles. In this way, function shapes the object’s form.

What essential items would you choose from your product offering?

The super cup large is my go to cup every morning. I like the way it stacks and it touch is very comforting.

When designing new pieces, does functionality come first or aesthetics?

Definitely functionality. When the functions are right, then we play on aesthetics that lead to emotional attachment.

Where did the inspiration come from when working on your END. exclusive products?

This specific colourway is inspired by old Belgian comic books from the 1970s and 80s, with their funky stories, outer-space characters, UFOs, and other slightly trippy elements.

With the END. exclusive product launching in line with 2026’s Salone del Mobile design fair, where do you think the future of design lies?

It’s a very big topic and a very big problem. In our case producing objects that could resist an atomic bomb, I’m talking about porcelain cups, I think we have to be very careful with what we decide to bring on Earth. It is for us a very big responsibility to create each object with care and love so in more than 1000 years our little Frizbee cups will bring to our descendants or to any outer space visitors that would come to visit us a message.

How would you define your approach to design – and how do you balance form and function?

Functionality is always our starting point. We draw a great deal of inspiration from professional and industrial kitchens, where objects need to perform under real pressure, and that shapes everything we do. Before anything else, we ask how a piece will actually be used, how it feels in the hand, and how it serves the person using it rather than simply the person looking at it.

Form and shape are equally important to us, but they follow function. We spend a great deal of time thinking about proportion, silhouette, and how an object sits in its environment, always in service of use. So, when it comes to whether functionality or aesthetics come first, the answer is clear: functionality leads. Aesthetics are the final layer, considered and refined, but never the point of departure.

That said, we never treat beauty as an afterthought. We want our pieces to feel visually settled and quietly confident - objects that earn their place on a table or in a kitchen without demanding attention.

What essential items would you choose from your own product offering?

That is a difficult one, but there are a few pieces we keep coming back to ourselves. The Ice Cream Cup is one of them. It can be used in so many places around the home. I personally use it every day as a small bowl for dips, as a salt jar, for my girlfriend’s jewellery, and of course for the weekly gelato.

The Canteen Bodega glass is another. It sits in everyone’s cabinet at the office and has a special place for us here, as our Friday beers are always served in a pre-chilled Canteen Bodega glass.

The Small Steel Serving Tray is another essential. It has only just launched, but it already feels like something that has always been in your kitchen. It has all the same qualities we value: robust, versatile, and completely unfussy. You can cook with it in the oven, serve from it, or use it to collect your keys and wallet by the door. It simply works in every context. And then there is the Pepper Mill. We would put that up against anything in terms of quality and design. It is in a category of its own.

Where did the inspiration come from when working on your END. exclusive products?

From the very beginning, we wanted the END. identity to feel genuinely embedded in the products - not just applied as a surface treatment, but something that informed the overall character of the pieces.

The graphic direction became a key part of that. The END. team added a layer of personality that elevated the trays and the Arlo 03 in a way that felt authentic to both brands and gave it the street coolness you guys do best - considered and distinctive without being overdone. That is what makes the collaboration feel like more than a co-branded exercise. The graphics give the products a voice that is specifically END., while the objects themselves remain unmistakably us.

With the END. exclusive product launching in line with 2026’s Salone del Mobile design fair, where do you think the future of design lies?

With the END. exclusive launching alongside Salone del Mobile 2026, I think the future of design is in good hands. There is a great deal of genuinely talented work being done right now, and that is exciting to see.

My only hope is that companies remain willing to take real creative risks - that we do not drift towards safe colour palettes and predictable choices simply because they are easier to sell. The talent is clearly there. It is really a question of whether the industry gives it the room to breathe. The foundation is strong, and I am optimistic.