Championing wellness and healthy living, Emily Oberg's Sporty & Rich lands at END. this season.
Originally starting life as a yearly publication, Emily Oberg's Sporty & Rich has steadily shifted modes from print to garment design. Minimalist in execution with a subtle retro inflection, the brand's aesthetic principles feature a foundation in classic sportswear and contemporary streetwear style, blending notions of affluence with active-wear athleticism.
Focussed on conveying a message of positivity, Sporty & Rich detail their SS20 drop with slogans inspired by "Wellness" and healthy living. Printed tees and embroidered pullover sweats display their graphic sensibility, while washed-out colours further affirm the brand's penchant for delivering vintage-inspired pieces. New to END. this season, Oberg's label offers a brightness of character, formed through a refined representation of the brand's core values.