Pas Normal Studios Seize "Control"

7 October 2021

The Danish cycling brand fend off inclement weather conditions with their AW21 collection, "Control".

Derived from the notion of control over the natural world, Pas Normal Studios collection for AW21 offers cold-weather cycling apparel brimming with minimalist Scandinavian charm and practical details.

Refuting the idea that man can conquer the wilderness completely, the Copenhagen-based brand celebrate the uncontrollable and set the standard for what should be expected from winter cycling garments.

Heading to the Faroe Islands to test out their latest offering, the Pas Normal Studios team ventured through mist and fog to emerge at the coast of the North Atlantic oceanic islands, weaving across lush rolling hills and mountains, ensuring their garments were pushed to the limit.