Editorial

Drôle de Monsieur Nod to the Louche Style of the '90s for SS20

6 February 2020

Displaying their signature attitude and approach to design, the Dijon-based brand showcase a vision of sportswear indebted to the bygone era of the '90s.

Since first appearing on the contemporary menswear scene in 2014, Drôle de Monsieur have consistently built a distinctive visual identity that calls on their fondness for vintage sportswear, '90s silhouettes and a modern sense of brand awareness, direction and stylisation. Cultivating a louche style detailed with their trademark slogan, "Not From Paris Madame", DDM have found themselves with a dedicated following of fans eager to inhabit the aesthetic. Flying the flag for those creating out-with the cultural epicentres of the world, the Dijon-based brand proudly lay claim to their own cultural heritage and talents.

Presenting their latest collection for SS20, DDM showcase a return to the slightly oversized silhouettes of the '90s and an interpretation of classic sportswear that brims with their own specific sensibility. Dressed in the classic colours of the brand, beige, navy-blue and black ensure that the core aesthetic approach of the brand is retained. Featuring long jackets, sweats and tees, DDM's casual and relaxed demeanour is accentuated further with their classic slogan, printed to the reverse across a plethora of garments and embroidered to the chest of a pullover hooded sweatshirt.

Distilling a thoroughly modern perception of sportswear through the lens of the past, the streetwear label ensure that they continue to build a cohesive world of design that encompasses their influences without diluting the brand's specific sense of the here and now.

The SS20 collection from Drôle de Monsieur is available online now at END.

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