Applied Utility | END. AW18 Editorial .01

END. highlights A-COLD-WALL*, 1017 ALYX 9SM, and ADER error in this utility-laden campaign for Autumn/Winter '18 - shop the edit now at END.

A-COLD-WALL* | 032c | ADER error

Investigating the modernist design theory ‘form follows function’, END. shines a spotlight on statement utility in this Autumn/Winter 2018 editorial.

High coverage layering, functional accessories, and a subtle sense of apocalyptica provide the focus for this desolate campaign, combining elements of wearable streetwear with a subset of the fashion-forward design ideals that are currently shaping the luxury landscape.

Reflecting the style agenda of the season, the spread brings the industry's leading utilitarians together to translate END.’s expression of utility, and its application for a contemporary audience.

Featuring the latest grails from A-COLD-WALL*1017 ALYX 9SM, ADER error, 032c and more, Applied Utility is the cumulative result of function-first clothing that refuses to compromise on an envelope-pushing aesthetic.

When a doctrine which places function above all is applied to an industry driven by visual appeal, where does utility end and fashion begin? Inspired to delve deeper into this looping paradox, join END. as we explore the contemporary utility movement and speak to some of the world’s leading voices in utilitarian design, brutalist architecture, and beyond.

Check out New Milan | END. AW18 Editorial .02

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A-COLD-WALL* AW18 Editorial

writerEuan Smart