END. x Ronning Summer of Sport is about the parts of tennis that aren’t broadcast. There’s no scoreboard, no luxury sponsor, no umpire. It takes root in the traditions of tournament dressing, unspoken but unmistakable, underpinning the outfits that make up the tapestry of the spectator stands.
Imagine Centre Court on a good day. A blazer worn like it was thrown on, perfectly creased after a morning travelling on the Underground, effortless. Trousers with a soft pleat that hint at formality but don’t feel stuffy. A T-shirt that bridges the gap between tradition and a new era for the sport. There's a whole language in each outfit; A whisper of one of the most quietly considered dress codes in Britain and, right now, one of the most relevant.
END. x Ronning Summer of Sport is here to decode and recode that complex language. Founded in 2017, Ronning has been supplying clothes you actually want to wake up and put on for just under a decade. Danish-born and London-based founder Magnus always starts from a personal reference point: What feels right for a season, a moment, a specific kind of day.
Drawing on Magnus’ own relationship with the sport, the END. x Ronning collection encapsulates how a spectator actually dresses for tennis. T-shirts and sweats stand alongside tailored pieces like a blazer and pleated trouser: a comprehensive look at both the traditions and the future of the sport. Delivered in deep greens, off-whites, and greys, the capsule balances wearability with the nuances of real-life spectatorship.
Tennis, a world once defined by exclusivity, is set for a new generation to reinvent its culture. END. x Ronning knows that this starts and ends with the spectator.
