END. PRESENTS THE SALOMON MILANO CORTINA 2026 COLLECTION

As the Olympic torch completed its Italian Odyssey in Piazza Duomo last night, its arrival coincided with a celebratory moment for END. Milano. Marking the opening of the Winter Olympic Games, the store hosted an in-store event spotlighting the Official Licensed Salomon Collection for Milano Cortina 2026, alongside the Olympic edition XT-6 GORE-TEX. The store became a meeting point for the END. community, a space where sport, style, streetwear and contemporary luxury converged.

The event concept came to life through a striking installation inspired by the Olympic torch, reworked to evoke a late-night alpine vision of torch-lit ski runs cutting through the dark. Fire and snow set the tone, transforming the store into an immersive environment built on light, texture, and atmosphere. Reflective surfaces, mirrored finishes, and metallic details created bold contrast and depth, building out a space where alpine performance meets modern street language.

Front and center, the Official Licensed Salomon Collection for Milano Cortina 2026 translated the energy of the Winter Olympic and Paralympic Games into pieces made for real life. The collection’s garments also take on an official role, serving as the uniform worn by Olympic staff throughout the Milano Cortina 2026 Games. The apparel, footwear, and accessories fuse Salomon’s outdoor heritage and technical expertise with a clean, functional design that moves seamlessly from mountain trails to city streets. Official-logo T-shirts, organic cotton hoodies, and versatile bags and backpacks deliver everyday performance without compromising comfort or style.

Alongside the collection, the XT-6 GORE-TEX Milano Cortina 2026 puts an Olympic spin on one of Salomon’s most iconic silhouettes. Originally built for high-performance trail running sneakers, the XT-6 keeps its technical edge, always lightweight, durable, and fully waterproof, but now comes finished with the five Olympic rings and the official Milano Cortina 2026 branding. A silhouette that connects sports legacy with what’s next, it stands at the intersection of performance, design, and urban culture. Soundtracked by DJ duo Demetra & Bianca, the evening's festivities reflected the overall mood in Milan — a night of celebration and excited anticipation.

The Official Licensed Salomon Collection for Milano Cortina 2026 and the XT-6 GORE-TEX Milano Cortina 2026 are available now at END. Milano.