Ölend

Ölend started out as a passion project between Barcelona locals Adriana Dumon and Fran Rios, with their close buddies as the first customers. Fast forward to today, and it’s become the go-to brand for city-ready accessories with a vintage mountaineering twist — think 1940s and ’50s explorer vibes, reimagined for modern city life.

It all kicked off with a DIY backpack that laid the foundation for Ölend’s signature style. By 2012, demand was growing, and Fran’s childhood friends Antonio and Juan jumped on board to help shape the brand. Ölend bags are easy to spot: soft and squishy padded builds, knotted handles and puffy straps, and drawstring closures across Ölend backpacks, crossbody bags, and shoulder styles. Minimalist design meets playful colour pops, ideal for anyone who likes their accessories clean but characterful.

The Ölend Ona Soft bag is a fan favourite for good reason. Big enough for your laptop, it’s also available in micro and baguette versions, crafted from water-resistant nylon or vegan leather. No flashy logos here, just smart, versatile design built for everyday life. Whether you’re commuting, travelling, or just out and about, Ölend bags are made to keep up.

Curious? Check out the full Ölend collection now at END.