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Founded in London in 2021 by Perry Davies and Jack Henderson, about:blank has carved out a space in contemporary minimalism with a focus on refined materials and clean, considered design. Starting with the signature cropped, boxy tee that circulated among artists and DJs globally, the brand has evolved into a complete men’s collection defined by relaxed silhouettes, elevated detailing, and everyday wearability — modular essentials built to last.

Traditional menswear influences are reinterpreted through a contemporary lens, with an emphasis on quality, fit, and longevity. Expect heavyweight jerseys you can feel immediately in about:blank t-shirts, alongside shirts, soft mohair knits like the about:blank cardigan, and tailored detailing across trousers. Outerwear and accessories, including the about:blank cap, follow the same considered approach, offering everyday staples that ground any outfit.

Shop about:blank clothing at END., including core pieces like about:blank jeans, hoodies and joggers.