A golden state of mind
Based out of Seoul and Paris, the mother-daughter design force at Wooyoungmi delivers a fresh take on urban menswear each season that feels substantial by virtue of its eclectic, east-meets-west balance of influence.
For SS18, Katie Chung cites the global skating community as one of the label's key reference points. Delivering a celebration of the global counterculture movement, authenticated by Chung's own background in the urban sport, Wooyoungmi's SS18 collection feels like relevant skatewear with an elevated twist.
Renowned for blurring the line between masculine and feminine, luxe and function, graphic and romantic; Wooyoungmi places bold twists on classic wardrobe staples with their misaligned proportions and futuristic style.