New Balance M990v5 - Register Now on END. Launches

Worn by supermodels in London and dads in Ohio

An OG 'dad' sneaker revitalised for the modern day, the New Balance M990v5 is a deceptively casual shoe that is as comfortable striding down the runway as it is on the patio by the barbecue. Presented in a trio of classic colourways, the American stalwarts of sneaker style offer this rendition of the 1978 model with an updated silhouette but the same boost of attitude.

Emblematic of the 'norm-core' movement, the 990 encapsulates a laissez-faire sensibility of low-key style that bridges the gap between dads in Ohio and supermodels in London. Ideal for throwing on when you need to mow the lawn or for pairing with a cutting edge ensemble during fashion week, New Balance's iconic sneaker boasts true versatility and supreme comfort, filtered through a veneer of athleticism.

Comprised of ultra-breathable mesh and pigskin suede, the chunky sneaker is designed without compromise, staying true to its authentic silhouette that made it popular in the first place. Sleekly designed for casual or sporting wear, the ENCAP-infused sneaker is the finishing touch you need to complete any everyday outfit.

The New Balance M990v5 is now available for registration on END. Launches.

Release information

New Balance M990v5




New Balance M990v5




New Balance M990v5