A.P.C.

A.P.C., short for Atelier de Production et de Création, is a must-know brand for revitalising your wardrobe here at END. Founded in 1987 by Jean Touitou, later joined by his wife Judith as artistic director, the Parisian label became famous for its classic raw denim jeans, celebrated for being “authentic and accessible by way of style, prices, and philosophy.” The rest, as they say, is history.

Starting with A.P.C. jeans, with pairs crafted from raw Japanese denim and recycled cotton, A.P.C. clothing prioritises longevity - so your wardrobe’s foundations are sure to be stronger than ever. But of course, you’ll need an A.P.C. sweatshirt or an A.P.C. t-shirt to pair alongside your new jeans. So why not really wrap the look together with a cardigan or jacket too. 

With logo prints referencing both acronym and the Rue Madame Paris boutique, A.P.C. 's mens clothing is stacked with soul that’ll see you seamlessly from season to season. For the finishing touch? Look no further than A.P.C. accessories. From functional tote bags to sporty caps, the Parisian label offers plenty of customisation. And to complement the denim hardware, there’s a wide men’s jewellery range that you’re guaranteed to love. If you couldn’t tell already, we’re pretty much in love - and we’re certain you will be too when you shop the latest A.P.C. for men here at END.

Discover discounts in the A.P.C. Sale