There's a language to speed that lives well beyond the grid. It's written in heavy-duty fabrics, mechanical textures, and bold graphics—the visual identity of a world obsessed with going faster. On The Move explores that universe, tapping the disparate communities that make up the world of speed, from the codes of Formula 1 to motocross and rally driving, pulling them into a wardrobe that moves fluidly between technical sportswear and contemporary lifestyle dressing. The series is backed by a handful of collaborations, first up: Alpha Industries.
Few pieces carry the cultural weight of the MA-1 jacket. And any purist will tell you that there’s only one brand worth paying attention to here. Since 1959, Alpha Industries has produced flight jackets to genuine military specification, outfitting US Air Force pilots before the silhouette evolved away from the tarmac and onto the street.
Once it reached the public psyche, the bomber became a true subcultural constant—worn across the decades by punks, ravers, terrace regulars and rappers alike, its utility reworked into the wardrobes that guided British cultural history. That lineage of team-issued, purpose-built outerwear is exactly why Alpha Industries feels so at home in the paddock, where function and uniform have always gone hand in hand.
END. x Alpha Industries sees the iconic MA-1 reworked through the lens of motorsport's team kit. The result is two heavyweight jackets—one black, one khaki—built to mimic the structured, team-branded outerwear seen in the pits. Both are finished with custom embroidered patches and graphic hits centred on the Whippet motif, the insignia that runs through On The Move as a nod to our North East roots. Aviation heritage meets the visual codes of the grid.
END. x Alpha Industries is available now exclusively at END.
