Wool. The OG eco fibre. Natural, renewable, endlessly useful. Nothing man‑made can match its built‑in benefits. PITTARI knows this better than most. Founded in 2023 by Dean and Lisa Batty, the family-run British knitwear label bridges heritage craft with modern character, drawing on decades of industry experience and a deep respect for fibre. Every piece starts with British and Irish yarns — super‑soft Yorkshire lambswool, flecked Donegal, wool‑silk blends and undyed eco fibres — all spun with intention and hand‑finished in PITTARI's own factories.
PITTARI also specialises in natural indigo cotton, dyeing its colours in‑house to create a distinct palette and lightweight knitted staples, from PITTARI jumpers to polos. The result is knitwear built for longevity: breathable and rich in texture, from cardigans to cosy roll necks — proof that heritage doesn’t have to feel nostalgic; it can feel refreshingly current when the materials do the talking.
Explore the men’s PITTARI knitwear selection at END.