Instrumental to the menswear scene, South Korean label Wooyoungmi weaves off-beat design details into classic staples. It looks to the retro collegiate jacket, re-imagining down to the finest detail. A hybrid of textures, its wool body meets buttery soft leather sleeves and branding is scattered throughout, with appliqué badges and embossing. At the back, the brand's Parisian address is embroidered alongside ‘20 years of artistic creation’ in French, marking its founding year.
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