Celebrating the launch of the London Local Edition of their WHO’S WHO cultural tome, PUMA and Newco Studio Practice® hosted a panel talk at END.’s London flagship store in Soho.
Following the release of PUMA and Newco Studio Practice®’s inaugural WHO’S WHO book earlier this year, the iconic sportswear brand shifted their focus from New York City to the British capital, London. Hosted at END.’s flagship store in the heart of Soho, the evening celebrated the creative people included in the book, centring around a panel talk presented by Rhys McKee (@cakenotcrumbs).
Soundtracked by DJ Charles Prince, the event spotlighted those included in WHO’S WHO: London Local Edition, with a dynamic display featuring extracts from the book available to read prior to the talk. Complete with a wall showcasing the upcoming PUMA x Second Best collaborative Clyde sneaker, the evening championed all things creative and all things London.