Embodying the spirit of Modern Tokyo, END. puts the ASICS GEL-LYTE 3 through its paces in this exclusive urban editorial.
Of all the sportswear brands with an affinity for Tokyo, perhaps none have links which run deeper than ASICS. Born in the heart of Japan, ASICS has remained a steadfast pillar of the high-specification sneaker scene for a near half-century.
Taking time to honour that legacy and the cross-pollination of tech, innovation, and style which binds ASICS to the Japanese capital, ASICS presents a fresh iteration of the GEL-LYTE 3 inspired by the frenetic energy of the city.
Arriving in a graphic collision of black and white - drawing reference to the renowned pedestrian crossings which keep the city moving day-to-day - the Modern Tokyo GEL-LYTE 3 reimagines the retro runner with streamlined precision. Forgoing the traditional materials mix of suede and mesh, this 2020 recalibrations places an elevated palette of leather and tech-based synthetics front and centre.
Combining elevated materials with ASICS' iconic style-lines and tried-and-tested GEL-LYTE tooling, the Modern Tokyo GEL-LYTE 3 is a story rooted in evolution. Synthesising the elements which make them unique, here ASICS have reached back into their archive and dialled up the details to present a future-focussed expression of the brands inimitable DNA.
The ASICS GEL-LYTE 3 OG 'Modern Tokyo' is now available for registration on END. Launches.