How to Cop: Nike x Virgil Abloh "The Ten"

25 April 2019

"Incoming" Watch this space.

Virgil Abloh's relationship with Nike began long before he first visited the company’s world headquarters in October 2016 to embark upon a new collaboration that would dominate conversation on the international sneaker-scene throughout 2017.

As a teenager, living in Rockford, Illinois, - far off the premium-sneaker-beaten track he now finds himself a guardian of - Virgil remembers that he and his friends would pass the time by sketching sneaker concepts and sending them to Nike. While then the path to where we are now was distant and unclear, the intention has existed for decades; for Virgil Abloh, this collaboration is the realisation of a life-long vision.

From the moment Abloh set foot in Nike's Beaverton HQ, it was clear he had come with an intention to create. Unwilling to spend months in discussions, Abloh made use of his open-source design identity to work from the ground up learning how each shoe was constructed by physical investigation of each silhouette.

Using everyday craft items like Stanley knives and hand-needles, Abloh went back to his architectural roots to deconstruct and then reconstruct icons of footwear in a creative language that celebrates each individual element and its contribution to the final product. The result is one of the quickest end-to-end turnarounds of a major sneaker collaboration ever seen - in development for just 9 months.

I wanted to underscore how the design system and manufacturing of Nike are so perfect. By combining these shoes with design that amplifies their ‘handmade’ quality, we’re intensifying the human element and expanding the emotional connection of these 10 icons.-Virgil Abloh-

A celebration of the longevity of sneakers, with silhouette's transcendence of generations and ability to remain relevant to youth culture for decades central to the intention of "The Ten", Abloh's reconstruction of icons series sets a new bar in the development of collaborations with substance.

Learn more about the "The Ten": Nike X Virgil Abloh in the video below, and keep reading for raffle dates and times and terms and conditions of purchase.

Silhouettes will appear for registration on END. Launches on the following dates:


The 10 : AIR JORDAN 1 x Virgil Abloh - Enter Raffle Now

The 10 : Nike Blazer Mid x Virgil Abloh - Enter Raffle Now


THE 10 : NIKE AIR PRESTO x Virgil Abloh - Enter Raffle Now

THE 10 : NIKE AIR MAX 90 x Virgil Abloh - Enter Raffle Now


THE 10 : HYPERDUNK 2017 FK x Virgil Abloh - Enter Raffle Now


THE 10 : ZOOM FLY x Virgil Abloh - Enter Raffle Now

THE 10 : NIKE AIR VAPORMAX FK x Virgil Abloh - Enter Raffle Now


THE 10 : AIR MAX 97 OG x Virgil Abloh - Enter Raffle Now

THE 10 : NIKE AIR FORCE 1 LOW x Virgil Abloh - Enter Raffle Now

Winners will be notified on Tuesday Nov 7th via private e-mail.

Once your entry had been submitted via END. Launches, we are unable to cancel or amend.

Should your entry to the raffle be successful, you will receive a confirmation email, and your payment method entered at time of sign up will be charged the full amount.

All raffle winners must pick up from the END. The Ten : Nike X Virgil Abloh London Pop Up Space. This is non-negotiable. All uncollected pairs will be refunded.

END. The Ten : Nike X Virgil Abloh

Kachette, 347 Old St.



Should your entry to the raffle be successful, all pairs must be collected on the day and time specified. Failure to collect on your allotted day and time will result in the order being cancelled and refunded.

Consumers can only purchase 1 item per style.

The confirmation email and a Valid ID must be provided to collect the shoes. Failure to produce these will result in your order being cancelled and refunded.

Only the winning customer can collect the shoes, you are unable to have someone collect them on your behalf.

Winners will be unable to try the product on in store, nor exchange for a different size or style.

writerEuan Smart