Editorial

Introducing: House of Sunny

22 December 2021

Hackney-based House of Sunny is renowned for taking a bold and playful approach to design, with a strong emphasis placed on tailoring and vintage garments.

House of Sunny AW21
House of Sunny AW21
House of Sunny is a label that’s deeply entrenched in the now, capturing the zeitgeist in a way that few other can mirror. The label’s Hockney dress, for instance, became the go-to for A-list celebrities in 2020, with social media feeds flooded with lily-pad-like swirls. Then there’s the label’s knitwear, which is loved for its playful and psychedelic patterns that eschew minimalism in favour of exuberance.
House of Sunny AW21
House of Sunny AW21
House of Sunny AW21
House of Sunny AW21
Though the label sits at the forefront of the contemporary, its steadfast adoption of sartorial codes and retro styling — coupled with an emphasis on fostering an authentic online community — have helped push House of Sunny to the level that it’s at now. Sunny Williams founded the brand in 2011: a designer with a fervent appreciation for quality, tailoring and vintage designs — something which immediately jumps out with everything the label produces.
House of Sunny AW21
House of Sunny AW21
House of Sunny AW21
House of Sunny AW21
Each garment is carefully constructed with a strong emphasis on tailoring — Sunny Williams spent time cutting his teeth as a tailor before starting starting the label — juxtaposing this often-serious approach to fashion with a far more relaxing and playful take on design. Prints, details and materials are all cast through the designer’s colourful and psychedelic lens, resulting in garments that epitomise what it means to be bold.
House of Sunny AW21
House of Sunny AW21
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