To mark the launch of the Nike Air Huarache Hyperlocal London, END. presents a photo-series direct from the shop floor.
Unapologetically comfortable - from the shop floor to the dance floor (soon come!) - six much-loved members of the END. London team style out the Nike Air Huarache Hyperlocal and document a day-in-the-life at our capital Flagship.
A true OG, the Nike Air Huarache is a cornerstone of the style-meets-comfort sneaker canon. Dubbed 'Sneaker of the Gods' by the Nike product development team in reference to the sling-back sandal detailing and the unapologetic comfort the silhouette boasted for athletes and street-level fans alike, the Huarache OG's place in the sneaker hall of fame is absolute.
Riding the wave of its resurgence in the wake of the OG 'Scream Green' colourway earlier this year, the Swoosh look to London - one of the brand's key cultural cities; relentlessly reinventing and redefining the sneaker agenda in a European context for the Oregon-based sportswear monolith - presenting a Hyperlocal 'London' iteration of the Huarache OG.
To mark the release END. looks to its own London team, the team on the shop floor at our Broadwick Street flagship to document a day in the life with Huarache on foot and learn what 'unapologetically comfortable' means to them.
Kieran | @k.callisto
Lukasz | @lukasz_kostecki
Miriam | @black_jayj
Nana | @nanajr__
Beth | @bethgaskinn
Taylor | @taylumley
Nike Air Huarache OG