END. x Wood Wood Takes Over END.'s Flagship Stores26 April 2018
An homage to premium style and sustainability
To mark the launch of the END. x Wood Wood Double A capsule collection, Danish streetwear stalwarts Wood Wood have taken over the END. flagship stores in Newcastle and Glasgow.
Embracing the global mindset, END. x Wood Wood sees a small drop of co-branded basics build on Wood Wood's new Double A sub-line. Thinking about what we really want to wear, right now, and in the most conscious fashion, the collaboration complements Wood Wood’s way of thinking as they begin their journey towards 100% sustainability.
Consisting of a tee, a sweatshirt and two hoodies, the capsule stories the Double A embroidered patch laid atop an END. graffiti tag.
To be worn with attitude and style, the organic cotton points towards ethical consumption, packaged in rustic brown paper envelopes that speak to the free-spirited youth which Wood Wood has served for nearly two decades.
To learn more about Wood Wood, END. spent a day in their Copenhagen studio with co-founder and creative director, Karl-Oskar Olsen.