END. X SAUCONY “FRIED CHICKEN” LAUNCH EVENT AT END. LONDON
24 October 2022
Cooking up a culinary masterpiece, END. & Saucony teamed up to launch their latest collaborative sneaker – the “Fried Chicken” Shadow 6000.
Celebrating the launch of the British retailer and the American sportswear brand’s collaborative Shadow 6000 sneaker, the duo transformed END.’s London flagship store on Broadwick Street, Soho, into a pop-up chicken shop. Complete with bespoke END. and Saucony branding, classic takeaway seating and an eye-catching neon sign, the full chicken shop experience was served up for guests’ enjoyment.
Cooking up fried chicken throughout the evening in all its crispy glory, London-based chicken champions Coqfighter shared their culinary expertise, while guests had the exclusive opportunity to purchase the END. x Saucony Shadow 6000 “Fried Chicken” sneakers ahead of their official release on Saturday 22nd October.