END. x adidas Superstar "Alternative Luxury" - Register Now on END. Launches

Continuing their longstanding collaborative relationship, British retailer END. and German sportswear stalwarts adidas share their first joint interpretation of a certified classic; the Superstar “Alternative Luxury”.

Celebrating the legendary basketball sneaker’s 50th Anniversary this year, END. and adidas team up to deliver a luxurious take on the icon of the hardcourt, taking cues from a blend of traditional and contemporary Japanese fashion tropes. Originally released in 1969, this athletic sneaker style rapidly overtook its predecessor, the Pro Model, to become a symbol of eclectic cool in its own right. With its unmistakable rubber shell toe, instantly recognisable three stripes to the side wall and pop of gold to the foil printed tongue branding, the Superstar truly earnt its name.

Offering this rendition with an inflection of contemporary Japanese luxury to proceedings, END. and adidas redefine the silhouette’s superstar status. Constructed from the style’s signature white leather and with its essential shell toe, a plethora of fabrics and colours engulf the model’s features to cultivate a distinctive and instantly iconic visual code.

Asymmetrical by design, this pair of kicks are brimming with modern charm, catapulting the Superstar back into the limelight – where it rightfully belongs. Detailed with gold foil branding to the heels and bespoke END. branding to the side wall, colourful rebuilt tartan flannel to the tongue, terry cloth and indigo denim ensure that style and substance are married impeccably. Complete with traditional sashiko-inspired over stitching, END. and adidas fuse a certified classic with a splash of distinctive Japanese design codes.

The END. x adidas Superstar “Alternative Luxury” sneaker is available for registration online now via END. Launches.

Release information

END. x adidas Superstar "Alternative Luxury"