Street style

Documenting some of the strongest streetstyle at Paris Fashion Week SS18

Paris delivers on premium menswear inspiration.

The international epicentre of luxury fashion, Paris lays claim to one of the longest and richest design heritages in the world. The exclusive home of haute couture, Paris demands the utmost respect from the global fashion elite and brings each season's round of collections to a powerful crescendo, with shows from a smorgasbord of the world's most profitable and well-respected luxury houses underlining the cultural gravitas of the French capital.

With a roster which includes Saint Laurent, Gucci, Givenchy, Lanvin, Alexander McQueen, and Balenciaga (to name but a few), each January and September acts as a not-so-subtle reminder of Paris' unmatched historical importance in luxury fashion.

Although each of the world's four key fashion destinations has its own distinct flavour and place in the fashion circuit - New York delivering a distillation of the hottest American and East-Asian brands, London best-loved for its subversive proclivity for emerging talent and experimentalist attitude, and Milan a seasonal celebration of the finest tailoring and classic eveningwear - Paris is the fashion equivalent of Mount Olympus, where industry monoliths present their latest iterations of style with collections which will drive hundreds of millions in revenue over the course of the season.

A city with style running to the very core of its DNA, Paris never fails to impress. Our man on the streets, Robert Spangle, captured some of the best men's style at PFW SS18.

Classic menswear styles are given a casual rework. A neutral pallete of tonal greys and charcoals are off-set with a crisp pair of premium white sneakers for an urbanite statement on contemporary sartorialism.
Balenciaga's recooling of normcore sets the stage for art-dad style as a key look this season. Invest in premium iterations of classic men's pieces with a retro slant - think canvas sneakers, flannel shirts, and loose fitting canvas jackets.
Exaggerated overcoats are paired with sportswear accessories for a high/low dovetail of key pieces. Build a wardrobe which fuses premium statement pieces with classic everyday brands for year-round style with mix-and-match appeal.
Classic American streetwear brands take centre stage for a reinterpretation of 90s varsity prep. Contrasting shades of greens and deep reds are combined for a muted autumnal palette suited to the season. Pair with a heritage sneaker silhouette to complete the nostalgia.
writerEuan Smart
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