The final word in global street style, Paris reminds us whose boss at the SS20 presentations.
The international epicentre of luxury fashion, Paris lays claim to one of the longest and richest design heritages in the world. The exclusive home of haute couture, Paris demands the utmost respect from the global fashion elite and brings each season's round of collections to a powerful crescendo, with shows from a smorgasbord of the world's most profitable and well-respected luxury houses underlining the cultural gravitas of the French capital.
Although each of the world's key fashion destinations has its own distinct flavour and place on the global fashion circuit - New York delivering a distillation of the hottest American and East-Asian brands, London best-loved for its subversive talent and experimental attitude, and Milan a seasonal celebration of the finest tailoring and eveningwear - Paris is the fashion equivalent of Mount Olympus, where industry monoliths present their latest iterations of style with collections which will drive hundreds of millions in revenue over the course of the season.
In the age of Abloh, where crowds gather to see his shows at Off-White and Louis Vuitton, Paris has become a hub for every facet of global style with some of the biggest names in music, fashion, and beyond congregating to establish the style agenda for the season ahead.
Direct from the streets outside the SS20 shows, END. presents the best street style from Paris.