Athletic Essentialism c/o Cole Buxton

Britain's luxury sportswear specialists return

Athletic Essentialism c/o Cole Buxton
Combining a pared-down aesthetic with an essentialist ideology, Cole Buxton's infusion of retro sportswear silhouettes with hyper-contemporary detailing is unrivalled. Driven by instinct and unwavering devotion to traditional design processes, Cole Buxton places precision and tailoring in an athletic context.
Athletic Essentialism c/o Cole Buxton
Athletic Essentialism c/o Cole Buxton
Athletic Essentialism c/o Cole Buxton
Athletic Essentialism c/o Cole Buxton
Internationally renowned for their range of sweatpants and sweatshirting, Buxton forges forward with the addition of a range of streamlined nylon pieces; each masterfully prototyped and developed by hand in Britain.
Athletic Essentialism c/o Cole Buxton
Athletic Essentialism c/o Cole Buxton
Athletic Essentialism c/o Cole Buxton
Athletic Essentialism c/o Cole Buxton
A leading voice in a new era of British design, Cole Buxton's founding principle of athletic essentialism is on full display in this exclusive editorial shot by brand director, Jonny Wilson.
Athletic Essentialism c/o Cole Buxton
Athletic Essentialism c/o Cole Buxton
Athletic Essentialism c/o Cole Buxton
Athletic Essentialism c/o Cole Buxton
"Athletic Essentialism is the core of my aesthetic. The essentialism side of it is about stripping things back so that a product does the job but isn’t over-designed. People think it means that the product is an ‘essential’ but that’s not it. It means everything we put into the product; every seam, every pocket, every panel is there because it serves a purpose." - Cole Buxton
writerEND.
|photographerJonny Wilson
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