Editorial

AMI SS18 - Now Online

AMI puts us in mood of summer

Canvas Cap | Button Down Smiley Oxford Shirt | From Paris With Love Tee

A perfect antidote to the harsh winter weather, AMI puts us in mood of summer with its carefree approach to classic casual wear.

Parisian to its core, the Alexandre Mattiussi-helmed label has become a staple of European fashion; effortlessly conveying an irreverent approach to life shone through the lens of youthful urbanites. Underscoring the label's fundamental optimism, the Smiley collection returns with a second wave of emoji-inspired motifs applied to a slew of staple menswear silhouettes.

Successfully managing to combine subtle nostalgia with a contemporary sensibility,  AMI SS18 is now available at END.

writerEuan Smart
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