Nike

Nike is a brand that needs little introduction. Founded in 1964 in Portland by coach Bill Bowerman and athlete Phil Knight as Blue Ribbon Sports, it was later renamed Nike after a suggestion from runner Jeff Johnson, inspired by the Greek goddess of victory—marking the start of its rise to global dominance.

Nike men's sneakers are world-beaters. It all began with the iconic 'Moon Shoe,' crafted using Bowerman's waffle iron. Surprisingly, it was former NASA engineer Frank Rudy who introduced the groundbreaking concept of incorporating Air technology into Nike sneakers. Fast forward to ‘87, and the legendary Nike Air Max 1 Sneaker became the first style to make this technology visible. Heritage silhouettes like the Air Force 1 and Dunk continue to resonate, while newer designs inject fresh energy into the Nike line‑up.

Embarking on an adventure? Nike men’s ACG jackets, fleeces and hats will take you from woodland trails to mountain peaks with ease, designed with some of the world’s harshest environments as inspiration. Or, take it easy with a selection of hoodies, tees and sweatpants from the aptly named Essentials collection.

Whether you’re keeping it casual or prioritising performance, END.’s collection of Nike sneakers and clothing for men has the piece for you.

Discover discounts in the Nike Sale.

Check out our Nike Brand Profile for a deeper dive into Nike.