Earl of East

Nestled in the bustling heart of East London lives a haven of calm, comfort and downright irresistible scents: Niko Dafkos and Paul Firmin’s Earl of East. Starting life as a market stall, the brand has expanded to four London locations offering skincare, homeware and signature hand-poured soy wax candles, guided by the philosophy that scent is our most powerful sense. With each product, Earl of East takes you on a journey — a Victorian townhouse, a moonlit garden, or a secluded woodland cabin — bringing the magic of storytelling and memory to the transformative power of fragrance.

Thoughtfully designed and mindfully crafted in small batches, Earl of East’s products honour the planet as much as they indulge your senses. From the use of non-GMO soy wax to the fully-recyclable amber jars, sustainability plays a key role in the brand’s allure, ensuring your favourite fragrances don’t come at the cost of the earth. 

The story continues, and it’s a real page-turner. Shop Earl of East at END. today.