ASICS Mens

ASICS was founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, guided by the idea that sport supports both mental and physical wellbeing. Its name is an acronym for the Latin expression Anima Sana In Corpore Sano — "You should pray for a healthy mind in a healthy body".

When a friend shared this simple proverb with Onitsuka, it struck deep — enough to inspire a brand built around helping young people thrive through movement. Decades later, that mindset still shapes ASICS men’s performance and lifestyle design.

ASICS footwear blends technical innovation with everyday wearability. Icons like the ASICS Gel‑Kayano 14 — built for the road but adopted in streetwear — show the brand’s ability to adapt and reinvent, along with the ASICS Gel 1130, with its late 2000’s runner aesthetic. Together, they’ve become go‑to choices for ASICS trainers men reach for on rotation.

Performance remains at the brand’s core, with trusted ASICS running shoes built around stability systems, GEL cushioning and breathable mesh uppers. Whether you’re after pavement‑ready support for road training to a lifestyle pair for city strolls with technical DNA, ASICS for men delivers comfort and precision in equal measure.

From everyday icons to high‑performance runners, men’s ASICS shoes continue to define what functional, future‑minded design looks like.

Check out our ASICS Brand Profile and discover discounts in the ASICS Mens Sale.