END. X ARIES 'ARCADE'

Unveiling the beginning of their 20th anniversary celebrations, British retailer END. visit their beloved North East coastline to honour this momentous milestone. Split into three sections, the “Coastal” collection captures all the pleasures of the seaside, from the culinary delights of the traditional chippy and the rugged beauty of the North Sea to the joys of the neon-tinged arcade.  

Following our windswept coastal wanderings, seek refuge within the dazzling lights and cacophonous sounds of the “Arcade” for some entertainment. Plucking aesthetic cues from high octane arcade driving video games, END.’s collaboration with Aries delivers ‘90s motorsport style in spades.  

Taking inspiration from the world of motorcross and the pursuit’s video game simulations, London-based brand Aries share a 9-piece selection covered with graphic prints emulating the typically in-your-face style synonymous with the racing sport. Across the collection’s Airtex long sleeve top, shorts, tees and accessories, bold blue and green hues are splashed liberally across each piece for an eye-catching look, taking you off the race track and onto the virtual dirt trail. Real tree camouflage and racing livery branding sees the collaboration push further into the world of American motorsport games, wrapped up with a healthy dose of Y2K touches for that final dose of arcade nostalgia.