Preview Stone Islands FW18 collection in the Italian design lab's video lookbook at END.
Continuously pushing the boundaries between technology and fashion, Italian techwear titan Stone Island drops its vision for AW18 with another specification-focused video lookbook.
This season looking to the concept of "Industrial Strength", Stone Island exceeds already high expectations with the delivery of a collection that expertly combines the world of utility and aesthetic in a culture-defining capacity.
Built upon a core philosophy of research and experimentation, Stone Island consistently raise the bar in technical garment development by pioneering new techniques in their Italian laboratory. Well known for surface manipulation, each innovative treatment creates a series of unrepeatable garments, offering Stone Island's loyal cult following the opportunity to own an entirely unique piece of the brand's heritage when they invest in a Stone Island product.
Featuring a slew of new processes and a progressive palette of neutral and pastel hues, Stone Island SS18 once again pioneers the latest in utility tooling and performance apparel: a seasonal ritual for an inner sanctum of spec-obsessed menswear savants eager to cop the latest treatments and finishes.
Central to brand's DNA is their unique capacity to manipulate finished garments with their in-house dyes and treatments, making Stone Island product all but immune to imitation. Completely committed to the development of their own technique, Stone Island have developed more than 60,000 in-house dyes and treatments since their inception in 1982.