Street style

Street Style Report | London Men's AW20

7 January 2020

At the forefront of contemporary menswear, London Men's Fashion Week continues to offer an eclectic array of styles for AW20.

Home to a plethora of established and emerging designers, London Men's Fashion Week continues to offer an array of experimental and cutting edge design aesthetics. A bastion of counter-culture, London's finest deliver a bold and distinctive take on the global zeitgeist. Brimming with its own unique charm, designers such as Martine Rose, Paria Farzaneh, A-COLD-WALL* and Nicholas Daley continue to ensure that the voice of London resounds throughout the menswear world.

Offering a shift from previous seasons, AW20's street style sees a return to less logo-oriented aesthetics. Hiker-core appears this time round as a central trend, while fashion week mainstays, such as Rick Owens and 1017 ALYX 9SM are as popular as ever.

Documenting the best street style looks spotted during London Men's Fashion Week, END. offer our street style report.

Head to the hills with a casual outdoor-oriented ensemble.
Mix formal outerwear with hints of Americana to introduce a subtle twist of the old west.
Keep it low-key with a natural colour palette and a modern take on wardrobe staples.
Layer shades of black for a contemporary Gothic aesthetic.
Brave all weather conditions with sturdy outerwear and waterproof accessories.
Bold animal prints and brighter colours deliver an eye-catching combination.